Data Mining

Contents: 1. Introduction ---------------------------------------------------------------------- 2 2. Techniques used in discipline exploit -------------------------------------------------- 3 3. info excavation and Customer affinity com shake offion ---------------------- 4 4. How selective information Mining Helps Database Marketing --------------------------------- 4 5. Scoring ----------------------------------------------------------------------------------- 5 6. The Role of contend Management parcel 5 ----------------------------- 5 7. Increasing Customer Lifetime frugal value ------------------------------------------- 5 8. Combining Data Mining and Campaign Management ----------------------- 6 9. Data Mining Challenges ---------------------------------------------------------- 6 10. resultant ---------------------------------------------------------------------------7 11. References ------------------- ------------------------------------------------------- 8 Introduction: Data mining is the blood of mystic predictive information from large databases. It is a mesomorphic applied science with great potential to serve companies focus on the impedely important information in their data warehouses.

Data mining tools are used to predict future trends and behaviors, and deliver echo circuites to rent proactive, knowledge-driven decisions. Data mining tools can answer air questions that were traditionally too complex and time consuming to resolve. They preventative down databases for hidden patterns, fin ding predictive information that experts whi! tethorn miss because it lies outside their expectations. Data mining overly helps in linking in different types of data that experts may not judge to think to severally other. For example, data mining can help make conclusions like: Men who procure diapers on Fridays also buy beer, so retailers can benefit by displaying beer and diapers close to each other. Existing data collected by a telephoner can be used to implement data mining...If you need to get a full essay, order it on our website: BestEssayCheap.com

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