Preparing to Conduct Business Research Res/351

Preparing to Conduct Business RES/351 Preparing To Conduct Business In recent news, Bank of America publically announced its plan to make changes to debit card customer accounts in 2012 (Chang, 2011, NBC San Diego). To date, Bank of America has a â€Å"fee-free† policy on these types of accounts however; new regulations on debit card accounts are a hindrance to the Bank’s ability to maximize return on investments. As a result the bank is considering implementing a surcharge on checking accounts.However, the bank must determine if this will affect the attitudes and behaviors of customers. To achieve this, Bank of America must conduct business research. The Research Question When managers use business research a systematic inquiry to aid in the decision-making process. Because Bank of America has discovered the defined the management dilemma, a refinement of the research question is necessary. The information or data collected through exploratory research helps formulate the research question.In essence, the â€Å"research question is the hypothesis that best states the objective of the researcher or the questions that focuses the researcher’s attention† (Cooper & Schnidler, 2011, p 83, paragraph 1). Hypotheses and Variables â€Å"A hypothesis is a relational statement describing a relationship between two or more variables† (Cooper & Schindler, 2011, p 83, paragraph 1). These variables are designed to show a correlation to each other. The hypotheses are: Bank of America is facing angry loyal customers with the new five dollar charge whenever they use a debit card.Customers may find a new financial institution if the fee is added to their account. Based on the defined hypotheses, variables, and research question, the bank can prepare a research design strategy. Research Design Strategy Before Bank of America finalizes its decision to streamline debit card transaction fees from merchants to customers; it should gauge the attitude s and behaviors of its account holders. Therefore, the research design must be attitudinal research.Attitudinal research uses multiple measurements of attitude across time and environments to improve predictions. The attitudes of consumers must consider as â€Å"hypothetical constructs because of their complexity and the fact that they are inferred from the measurement data, not actually observed† (Cooper & Schindler, 2011, p 292, paragraph 6). These attitudes will be assessed on a ranking scale that captures indicators of different dimension of awareness, feelings, or behavioral intentions toward Bank of America.This ranking scale is ideal because it â€Å"constrains the study participant to making comparisons and determining order among two or more indicants or objects† (Cooper & Schindler, 2011, p 295, paragraph 2). In the end, Bank managers will need to gauge whether existing customers have a positive attitude toward the bank; whether or not they will develop negat ive attitudes toward the bank if they implement fee changes, and if the creation of negative attitudes will change customer behavior.Instrument Development Bank of America can resolve management dilemmas by listening to customers. Therefore, customer feedback can be gathered through surveys. By taking surveys, Bank of America will be able to determine the next course of action. Any other type of research tool is not necessary in this particular situation as the survey will provide the information necessary to make a decision. Figure 1 is a sample of the customer survey data collection design. Bank of America Customer Survey|How satisfied are they with the existing debit card services at Bank of America| * Very Satisfied| * Satisfied| * Somewhat Satisfied| * Not Satisfied| How likely are they to become dissatisfied with Bank of America if imposed a $5 flat monthly debit card transaction fee| * Very dissatisfied| * Dissatisfied| * Somewhat dissatisfied| * Not dissatisfied| How likely are the customers use another banking institution if Bank of America imposed a $5 flat monthly debit card transaction fee| * Very likely| * Likely| * Somewhat likely| * Unlikely| Figure One.Surveying Bank of America customers to discover a linkage between attitude and behavior. | Ethics and Sampling To ensure the results of the research are ethical and valid a proper sample design is necessary. A sample design consists of methods, sample frame, and sample size. The convenience sampling method will be most appropriate for Bank of America’s research as it will save time and money. The goal of the sample is to find what is most important to customers and if they would be willing to pay increased fees.Bank of America will have access to every one of their customers by way of banking or ATMs. Surveys can be assigned to ATMs, or handed out at Bank of America locations as customers arrive for their day-to-day banking needs. These samplings will be random. Probability sampling, based on random selection, ensures each population element is a known nonzero chance of selection. This provides estimations of precision and offers an opportunity for generalized findings to the population of interest from the sample population. Thus Bank of America can both conveniently and randomly survey customers.In addition to improving the validity of the sample, convenient randomized sampling promotes good ethical research practices. Finally, the convenience sample method eliminates the need to hire out the survey work or develop research teams. What sampling frame will be used Bank of America’s customer listing will act as the sample frame. This list shows the customers who have been banking with them both past and present. This will give the sampling method a larger pool to gather information to complete the research needed. What is the appropriate sampling size? The appropriate sampling size is achieved by many factors.These factors are the size of the study, population size, the purpose of the study, and the risk of selecting a wrong sample design. The size of the sample must be in a certain criteria such as precision level, confidence level, and the variability degree. In the case of sampling the attitudes of Bank of America customers and their decision to withdraw their accounts from the bank or not can be accomplished by sampling several states across the country. Determining the sample size is very important, it may vary from one to another. In work environment knowing about the sample size before start taking random samples help a lot.To determine the sample size these are the five steps that used in research. Data analysis approach After the data is gathered from the survey, the fourth stage of the research process is put together. The data analysis approach for Bank of America will use a Pareto diagram that is a chart whose percentages sum to 100%. â€Å"The data are derived from a multiple choice, single-response scale†¦the responde nts answers are sorted in decreasing importance, with bar height in descending order from left to right† (Cooper & Schindler, 2011, p 440, paragraph 2). Result ReportingThe result reporting part of the research should be where all the information that everyone is reading in the reports that will better understand the issues and be able to fix all the wrong issues. Reports should be in certain format and shows every bit of research done on the bank. The information should be sent to the head person who takes care of all the paperwork to be analyzed. This report should contain an introduction, about the research, the hypothesis, surveys, and the kind of issues or improvements to improve the bank, and the conclusion on all the information that was gathered from the report.The report can be written in thousands ways. The report could be displayed through a PowerPoint presentation or a well presented paper, hand wrote on note cards. Many varied objects can make this easy for them t o review the results to the report. Conclusion Even with the charge that Bank of America will be charging people to use their debit card there will be a large disagreement on whether or not customers will be happy with the business they will receiving from Bank of America.With surveys and interviews to see what the customers think will give the bank something to look at before going through with the entire process. To ensure that the bank will not lose money or customers, they must conduct extensive research to assess the consequences. References Chang, H. (2011, October 1). Bank of America to charge $5 monthly debit card fee. NBC San Diego Online Newspaper. Retrieved October 15, 2011, from http://www. nbcsandiego. com/news/local/Bank-of-America-Charge-Monthly-Debit-Card-Usage-Fee-130803293. html? source=Facebook Cooper, D. & Schindler, P. (2011). Business research methods (11th ed. ). New York, NY: McGraw-Hill/Irwin Huff post business. (2011, September 29). Bank of America plans to charge monthly $5 debit card fee. Huffington Post Online Newspaper. Retrieved October 15, 2011, from http://www. huffingtonpost. com/2011/09/29/bank-of-america-debit-card-fee_n_987304. html? view=screen Richardson, C. (2011, September 30). Debit card fees: Why Bank of America will charge $5 for debit card use? Christian Science Monitor. p. N. PAG.

Png Lenor Case Study Analysis

Recommendations * Relaunch the 3:1 concentrate temporarily, but invest heavily in R&D for a more permanent solution * Aggressively re-launch 3:1 concentrate. * Advertise and emphasize on its environmental benefits due to reduced packing materials. * Focus on generating more sustainable solutions * Invest in R&D for adapting real eco-friendly solutions. Rationale * This form of product was already launched previously and has proven to be successful (people bought it for a 10 times higher price). It costs lesser to re-adapt to an older version. * People are more used to this version of packaging and can accept it better * Cost Savings can be re-directed to R&D to obtain a more sustainable solution * Doy Pouches and wax-coated cartons do not create an eco-friendly image * These new packaging's may create expectations of similar packaging for other products * These packages are not exactly sturdy and durable (leakage problems). The carton refill package resembles the milk carton packagin g which could face regulatory complications. Action Plan * Advertisements about 3:1 concentrate highlighting its supreme efficiency (maybe include some tangible R;D results to drive home the message) * Create awareness about the environmental benefits due to 45% package saving. * Invest heavily in R;D to develop eco-friendly degradable material (e. g..Bioplastics) * Create hype about the money saved by opting for the Lenor concentrate pack, being re-directed towards development of green packaging material that might be adapted not only across P;G products but across all plastic packaging. * Promote slogans and campaigns about P;Gs efforts to care for the environment * Create the image that by buying P;G products, people are indirectly investing in protecting the planet * Conduct feasibility analysis and take efforts to implement the new fully-degradable material across all products

Attributional pattern amongst men and women Essay

Attribution is the process by which male and females explain causes of events and behaviors. Men and women make different explanatory attributions so that they can understand the world and also seek to reasons for certain events. With the help of explanatory attribution, men and women make judgement based on causes of a certain event or action. They make judgement even if the event turns out that the proposed cause of the event is not related to that event or behavior. People make interpersonal attributions when their actions or their motives are questioned. They are required to explain reasons for their actions. Interpersonal attribution takes place when the cause of event or action takes place between two people. In most cases, one person will want to a positive image, in the interpersonal attribution. An example is given of a sibling who breaks their mothers tea pot. The sibling will most likely blame the other siblings that the blame is shifted from himself or herself (Shaver, 20 09).Various theories have been developed to help understand attributions. Naà ¯ve psychology theory states that people analyse, observe and explain actions or behaviors with explanations. Although people have different explanations to events, their explanations are categorized into two; internal or personal and external or situational attributions (Kowner, 2008). Internal attribution is always made whenever the cause of an event or behavior is assigned to a person’s characteristics as ability, mood, effort, attitudes, personality or dispositions. On the other hand, situational attribution is made when a cause of a particular action or event is assigned to the situation in which the action or event was seen such as other people, task or luck. The two types cause different perceptions of men and women engaging in a particular behavior or event. Correspondent inference theory argues that men and women make inferences about other people when their actions are chosen freely, result in a small number of effects that are desirable and are unexpected. They make inferences by considering the context in which a particular behavior took place. This theory illustrates how men and women figure out personal characteristics of a person from behavioral evidence. They make conclusions based on expectedness of behavior, effect on one’s behavior and on the degree of choice (Kowner, 2008). Covariance model is a theory that argues that people assign behaviors to factors that are present whenever a set behavior occurs. This means that people explanations in a logical, fashion, rational and they attribute the causes of behavior or event to factor that covaries closely with that event or behavior. This theory explores three types of information that make an attribution action of a person’s behavior (Shaver, 2009). The first information is census or the information on how others in the same situation and under the same stimulus behave. The second one is distinctive information or how people react to different stimuli. The third one is consistency information. It refers to the frequency of one behavior as observed under similar stimuli but in varied conditions. Three dimension model proposes that individuals have initial affective responses to several potential consequences of extrinsic and intrinsic motives. These motives in turn influences how one behaves in the future. According to the three dimension model one’s perception leads to a positive outcome and very high expectancy of future victory such as perceptions result to a greater willingness to follow the same activities in the future. The willingness is higher than perceptions that result to negative outcomes and low expectancy of future successes. This cognitive and effective assessment affects future actions when people are confr onted with similar circumstances (Stebbins,2010). I started the research with the understanding that men and women are motivated need to understand casual structures of their environment, to understand why a particular event took place and to the source such an event can be ascribed. I discovered it is important to evaluate several differences between men and women. I reviewed relevant literature to support my research. in a research study by Weiner, he argued that people interpret environment in a way that they maintain positive self image. He further argued that people attribute their success and failures to factors that enable them to feel good about themselves. I also reviewed an article by Westman. Westman(2011) argues that the casual attribution deals with how individuals understand causes of their failures and successes. He argues that attributions can be viewed from three dimensions: stable or unstable, controllable or uncontrollable and internal or external. Individuals who attribute their successes to stable, internal and controllable factors are said to be highly motivated and continue to succeed than people who attribute their failure to unstable, uncontrollable and external factors. His research indicates that men and women attribute their behaviors or actions to different sources.In this research, different methods of collecting information and data were used. Primary sources used were interviews and conversations while secondary sources used includes journals. Research shows that there are differences between men and women attributions in technical classrooms. Attributions that students make in schools explain how their failures and successes are being affected by future expectations, decisions and results. This can be used to explain the causes of underrepresentation of girls in the field of engineering and computer science. The study revealed that there is no big difference between boy’s and, and girl’s on how they assess their accomplishments, in their perceptions and attributions for success or failure. However, girls behaved differently than boys. This was evident from the fact that boys asked more questions related to the field of study while girls asked questions of teachers and made few statements of self assurance. Research revealed that girls earned 30% of bachelor’s degree in computer science and 22% of bachelors degree in Engineering. This shows that girls are underrepresented in technological fields. The explanation for this under representation in sciences, mathematics and technology careers, are interaction of factors. These factors link achievements, efforts and enrollment decisions to girls’ expectations for success. Their expectation of success is influenced by their past successes, self perceptions on abilities and attribution of job value and difficulties (Shaver, 2009). Research reveals that females are socialized in a way that they have low self esteem and motivation in â€Å"male’ fields. This was explored by evaluating reasons that girls give for their failures and successes. It was found that students attribute failures and successes to four makes: effort, task difficulty, experience and luck. The four causes can then be sentenced as being internal or external to a person. Research showed that girls have a higher external locus of control than boys. This makes them less motivated. On the other hand, males view their energy and internal abilities as the reasons for their successes and failures (Medcof, 2008).Research distinguished four types of attributions. Girls have an external bias in their failures hence end up blaming themselves. They also have an external bias to success such that they do not take credit for their success. Males were seen to behave differently. They have an external bias to failure and an internal bias to success. Closer examination of externalities and internalities indicate that there is no complete design for girls and boys in success and failure. Girls are reported to have greater attribution of success to luck and attribute failure to task difficulty while men attribute their success to use of skill and bad luck to failure. These resultss do not rule out the possibility that controllability and stability could be the determining factors rather than externality and internality. Stability refers to what matters. Attributing the success to stable factors of low ability or task difficulty causes one to have a helpless attitude. Research revealed that the motivation is promoted by attributing success to high ability. It was found that males tend to take mastery oriented approach (Shaver, 2009). The interview was carried out to determine the attribution pattern in boys and girls. In an interview, boys and girls attributed uniformly their remembered success in reading or mathematics test to the ability. They all had a hard time answering questions about failure because it was difficult for students to imagine that failure was taking place. Chi-square test was used to compare the occurrences of observed verbal behaviors in boys and girls. The test was categorized into two; questions about peers and teachers. The second category is comments such as assured or unsure, success or failure and independent or dependent. The question asked sought to explore the differences in behavior between boys and girls. A significant number of questions were asked of peers and teachers (Chi-square= 15.85, p=.00, df=10). Both sexes addressed same number of questions to peers. However, girls asked more questions than that expected of teachers. Girls did not seem to have more problem than boys in t ask. Teacher proximity was also examined as a possible reason for girls asking more questions. Teacher questions were classified in terms of proximity of teachers when questions were asked. the three classifications include assisting teachers working in the group, close teachers and far teachers. The chi-test was significant (Medcof, 2008).test Chi-square p-value Degree of freedom. Questions addressed to peers and teachers 15.568 0.000* 1 Questions to teachers about teacher proximity 31.458 0.000** 2 Assured or Unsure Comments 4.834 0.208 1 Success/Failure Comments 2.303 0.105 1 * p < 0.05 ** p < 0.001It was seen that girls tackled more questions of teachers during the teachers during the teacher interaction with the group. Girls were also likely than expected to ask for teachers’ help even if it meant getting up and find a teacher. On the contrary, boys did not go to search for a teacher. It was also observed that girls asked more questions when teachers were close. The assured and unsure comments showed a statistically significant difference between male and female. Research found out that men and women can make mentally, motivating and realistic attributions. There are several factors that affect attribution. These factors include masculinity of the job, age of the participant, contrived versus authentic task, operational definition of failures and successes, operational definition of factors included, the relationship of attribution to expectations and beliefs. Differences between a man and a woman are strong when the job is considered to be performed better by men than women (Medcof, 2008). The field work was carried out to support the discussion of internal and external attributions.The field work was carried out with 20 participants (10 males and 10 females), and it aimed to find differences in attributional patterns between males and females. They were asked to read this paragraph: «One day John noticed that a neighbou, Bill, was planting some flowers in the garden. John had plenty of free time, so he helped Bill plant the flowers. Several weeks later, Bill, the man whom John had helped previously, noticed that John was painting a fence in his yard. Bill had plenty of free time, so he offered to help John paint his fence. »Afterwards, they were asked to say why they believed Bill helped John to see whether they would give reasons that suggest an internal attribution, for example,  «Because he likes to help » or an external attribution, for example «Because he owes him a favour. »The results were the following: Males: 6 gave reasons that suggested external attributions and 4 provided reasons that suggested internal ones. Females: 3 gave reasons that suggested external attributions and 7 provided reasons that suggested internal ones. Differences between men and women in internal attribution to effort and ability determines how one views his or her self worth. It was found that society placed high ability as a reason for this failure and men uses high ability as a reason for their successes. As people grow older, there is a direct relationship between ability and effort. Students can protect their self worth by preventing assessing their ability negatively such as attributing their failures to low effort (Stebbins, 2010). A survey of students in 4th and 6th grade before and immediately after taking a math or spelling exam found that there is sex differences in the way they attribute performance. Performance was different in the two genders because task was classified as either feminine or masculine. It was found out that men made stronger attributions to internal causes of success and external causes for failures in masculinity typed tasks. Similarly, women made stronger attributions for successes and more external attribution for failures in feminine typed tasks (Mcelroy, 2013). A research of the impact of age of participants on attribution showed that there is strong colleration . younger children are reported to attribute their effort to success than older children. As a child grows order, low achievers begin to determine their low ability and attribute it for failures. They start being less optimistic about their potential of efforts to success or to make them be smart. In attribution research, success is frequently operationally referred to as a minimum score. Success may also be defined by one’s self assessment (Mcelroy, 2013). Disturbing findings found out that girls view a certain level of score or accomplishment less favorable than boys with similar accomplishments. This research revealed that its individual’s perception about success that is important other than the objective grade. Attribution is found to have a relationship with beliefs, achievement behaviors and expectations. Meece(1982) established that if there is no linkage between students attribution to their beliefs and expectations, then there is no need of explaining sex differences in terms of persistence, performance and achievement behaviors of choice. Self derogatory attributions in girls result in low expectations for success in the future. Males have high confidence in their abilities which make them have high expectations of succeeding in the future. Females take less pride in their success because they attribute their success to unstable factors. Past failures and successes and attribution to such events leads to emotions of ha ppiness, guilt or shame. Unlike men, women may blame themselves when they are victimized sexually. Stereotypes and beliefs in various cultures blame females for sexual victimization. Supporting attitudes for sexual coercion include: female say, â€Å"no† when they mean â€Å"yes,† females who go to male houses means they are consenting to sex. Some cultures believe it is not bad to force a woman to have sex so long as they had engaged in a sexual relationship before, and that male cannot control their urge when aroused. Women are also blamed for sexual coercion for dressing provocatively. Women are encouraged in these cultures to â€Å"look at themselves† whenever they are victimized. Hence a woman attributes sexual coercion to herself. Self blame has been known to lead to depression symptoms, low self-esteem and trauma. Self blame and guilt refers to feelings that are unpleasant that accompany beliefs that one ought to have thought and acted differently with implications of insufficient justification and wrong doing. Self blame and guilt consist of distress, guilt feelings and internal attributions commonly referred to as a cognitive component. Research revealed further that women in abusive relationships blame themselves and have low self esteem. They make stronger internal attributions in sexual coercions than men. They also experience stronger guilt feelings than men (Stebbins, 2010). Conclusion                      It is clear that the socialization of females plays a important role in attribution. Girls are less likely than boys to take advantage of chances to get involved in â€Å"male† career like engineering and computer science. Girls who are considered successful in these courses and often attribute their success to performance exhibit a behavior that would be regarded as self depreciating. Such behaviors are learnt and internalized before an actual experience and before making attributions that are self depreciating. Teachers should provide positive technology experience for girls and also address cultural messages. They should also be aware of learning styles of girls and accommodate it. Attribution can be used to explain the difference between a man and a woman. From the research, attribution assumes that people are rational, systematic and logical thinkers. This is not true, and it has been criticized because it does not address social, historical and cultural factors that affect and shape attribution. References Bailey, R. C., & Stout, C. (2009). Congruency of Ability Attributions and Interpersonal Evaluation. The Journal of Social Psychology, 121(1), 151-152. Chadee, D. (2011). Theories in social psychology. Malden, MA: Wiley-Blackwell. Chandler, T. A. (2010, November 1). Self-esteem and causal attributions.. Genetic, Social, and General Psychology Monographs, 1, 7.External Attribution | Encyclopedia of Psychology. (n.d.). Psych Central.com. Retrieved March 15, 2014, from http://psychcentral.com/encyclopedia/2009/external-attribution/ FoÃÅ'ˆrsterling, F. (2009). Attribution: an introduction to theories, research, and applications. East Sussex, UK: Psychology Press ;. Graham, S. (2013). Implicit Theories as Conceptualized by an Attribution Researcher. Psychological Inquiry, 6(4), 294-297. Internal Attribution | Encyclopedia of Psychology. (n.d.). Psych Central.com. Retrieved March 15, 2014, from http://psychcentral.com/encyclopedia/2009/internal-attribution/ Jones, E. E. (1972). Attribution: perceiving the causes of behavior. Morristown, N.J.: General Learning Press. Kowner, R. (2008, June 22). The Perception and Attribution of Facial Asymmetry in Normal Adults. The Psychological Record, 1, 12.Kruglanski, A. W. (2012, May 2). Attribution; basic issues and implications.. Science, 2, 5.Mcelroy, J. C. (2013). Inside the Teaching Machine: Integrating Attribution and Reinforcement Theories. Journal of Management, 11(1), 123-133. Medcof, J. (2008). An integration of some attribution theories. Hamilton, Ont.: Faculty of Business, McMaster University. Savolainen, R. (2013). Approaching the motivators for information seeking: The viewpoint of attribution theories. Library & Information Science Research, 35(1), 63-68. Shaver, K. G. (2009). An introduction to attribution processes. Cambridge, Mass.: Winthrop Publishers. Stebbins, P., & Stone, G. L. (2010). Internal-external control and the attribution of responsibility under questionnaire and interview conditions.. Journal of Counseling Psychology, 24(2), 165-168.Voyles, M. W. (2009, September 22). Gender differences in attributions and behavior in a technology classroom.. Journal of Computers in Mathematics and Science Teaching, 2, 6.Weiten, W., & Upshaw, H. S. (2011). Attribution Theory: A Factor-Analytic Evaluation of Internal-External and Endogenous-Exogenous Partitions. Personality and Social Psychology Bulletin, 8(4), 699-705. Westman, A. S., & Canter, F. M. (2011). Relationship Between Internal-External Control Score And Trait-Situational Attribution. Psychological Reports, 40(2), 678-678.Wongà ¢Ã¢â€š ¬Ã‚ Onà ¢Ã¢â€š ¬Ã‚ Wing, B., & Lui, G. (2007). Culture, Implicit Theories, and the Attribution of Morality. Behavioral Research in Accounting, 19(1), 231-246. Stebbins, P., & Stone, G. L. (2011). Internal-external control and the attribution of responsibility under questionnaire and interview conditions.. Journal of Counseling Psychology, 24(2), 165-168. Source document

Monetary Policy Framework in the UK Essay Example | Topics and Well Written Essays - 2500 words

Monetary Policy Framework in the UK - Essay Example Stable price of products and confidence are important in controlling the inflation rate of the economy. The interest rates are controlled by the obligation of the government to control the inflation target in the economy. Hence the bank controlled the inflation rate through controlling the interest rates that are charged on the commercial banks. On the other hand financial stability includes protecting against threats to the whole financial system of a country. There are threat to the economic which are detected by the bank's surveillance and market intelligence functions which are dealt with through financial and other operations in the economy. These operations can be based at home or abroad. (Millard, 2006) All the above are important factors that are regulated through the monetary policies. In the UK, the Bank of England is bestowed with the role of a central bank. There is a monetary policy committee that deals with issues concerning the regulation of monetary policy in the economy. Throughout the history of the UK, there have been changes in the monetary policies that have helped to shape the economy of the UK. This paper will look closely at the way the monetary policies have been changing in the UK and look at the interaction that has been there between monetary polices and the inflation rate. ... This has corresponded with the changing rate of inflation in the country which has been caused by many factors. In order to streamline the performance of the economy, the monetary policies have been likewise changing with time to suit the environment. The bank of England in conjunction with the parliamentary committee have been playing crucial role in the changing of monetary policies in the country. There change in monetary policies has been corresponding with the changes in the rate of inflations. The bases of inflation control have been the use of integrated strategies to control the great demand. This has been implemented in conjunction with the banking sector which has played a crucial role in offsetting the rate of inflation in the country and likewise through the monetary policies. (Benito and Wood, 2006) The most notable change in the monetary policies in the UK has been the change that took place in the 1990 due to the changing landscape of inflation. By the standards of history, the performance of the economy under the inflation rate of this time had been unique. Between the periods of 1972 to 1992, there was recorded the lowest size of business-cycle frequency fluctuation. The unemployment-inflation trade-off displayed the greater stability was the greatest ever and the rate of inflation was the highest ever. But since then there has been historically unprecedented stability in the economy. Many economists have argued that this cannot be attributed only to the monetary framework but it can also be attributed to good luck in the performance of the macro economic policies. This has also been attributed to substantial consolidation of the fiscal policy which turned a deficit of 8% in 1993

REFLECTIVE JOURNAL- LEADERSHIP Essay Example | Topics and Well Written Essays - 750 words

REFLECTIVE JOURNAL- LEADERSHIP - Essay Example Therefore, I thought that I should change my leadership skill to get the support of my family members. I have started to learning about different types of leadership skills in order to implement in my own life as I am going through several issues. My dream is to become a successful nurse, but my family is finding it difficult to support mu dream due to inadequate financial condition of my family. Previously I believed in Autocratic leadership style in which I tend to make my own decision independently without taking suggestions of others as well as my family members. But, recent financial crisis and inadequate economic environment of my family has forced me to learn about different leadership style in order to influence my mother and other family members to support me to complete my Bachelor’s study in nursing. However, democratic leadership style can be valuable comparing to autocratic leadership style as it will help me to make my family members understand about the significance of my nursing studies as it will help me to develop prosperous professional career in near future (Wood, 2008). My previous experience and existing assumptions do have a serious impact on my action. It has been mentioned earlier that I used to believe in autocratic or authoritarian leadership style. I used to make my own decisions regarding my studies and career development aspect. My leadership style was almost ruler-centered that can be termed as abuse of power. However, recently I have understood that it was my selfishness that I wanted to chase my dream without understanding and realizing my inadequate family environment. My mother tried hard but failed to support my nursing studies. Therefore, I am working as a support manager in an organization in order to help my family to run daily life. Moreover, this aspect will influence my mother to consider my dreams regarding my professional career. Only, democratic

History of Numerical Control development Essay Example | Topics and Well Written Essays - 500 words

History of Numerical Control development - Essay Example Most of this machining incorporated milling operations. Because of this the air force had to sponsor a research project for the development of a prototype numerical control milling machine at Massachusetts Institute of Technology. The production of the prototype was done by retrofitting a conventional tracer mill with numerical control servomechanisms for the machine’s three axes.2The very first demonstration for this Numerical Control machine was done in 1952 March by the MIT Labs. The builders of the machine tool slowly by slowly started to develop projects that they could use to introduce the Numerical Control units. Also some industry users more so the builders of airframes started working to make numerical control machines so that they could satisfy their production needs. The Air force went with encouraging people to develop the Numerical Control by through the sponsorship of more research at the Massachusetts Institute of Technology in order to design a language for programming for use in controlling Numerical Control machines. The very first Numerical Control machines came about in the 1940s into the 50s. They were built based on the tolls present at that time which had been modified with motors that could move the controls to follow the points that were fed in the system on a punched tape. 3These servomechanisms were augmented rapidly with digital and analogue computers thus creating the computer numerical control (CNC) machine tools known today which have gone ahead to revolutionize the process of machining. In the current CNC systems the end to end design of the component is automated very highly by use of a computer assisted design as well as computer assisted manufacturing (CAM) programs. The programs bring forth a computer file that when interpreted extract every command required for the operation of a specific machine through a postprocessor and thereafter loaded in Computer Numerical

The Home Office Put up an Advertisement on the Side of Vans Essay

The Home Office Put up an Advertisement on the Side of Vans - Essay Example The main intention of the Home Office was to encourage those in the UK illegally to depart from the country without having to face the wrath of the law through deportation and arrests. The office also wanted to reduce the rate of persons seeking asylum in the UK on religious beliefs owing to the precedence set by granting an Afghan citizen asylum on grounds that if he returned to his home country he would face persecution. This was because the man was an atheist who did not have any religious beliefs. The Home Office believed this route would help in sensitizing the immigrants that the country was not a soft touch for those seeking asylum on religious beliefs. In addition, this would also create an emergency voluntary route for these immigrants to return to their home countries without having to go through the legal process of deportation. The use of mobile billboards on vans traversing target areas, such as major towns in Kent city would encourage creation of awareness to most of th e immigrants. This would sound to them the alarm of imminent arrest for being in the country illegally, and this was targeting particularly those immigrants who were unwilling to take up the offer of voluntary departure from the UK. As such, the choice of words by the Home Office was deliberate in fishing out the targeted immigrants in the country, and as such, did not apply to those who applied for asylum. However, it also forewarned those applying for asylum on religious grounds, especially for those who claimed they would face persecution if they returned to their home country because they held no religious beliefs, i.e. being atheists. The Home Office violated a number of provisions of the CAP code by threatening the illegal immigrants with arrest for being in the United Kingdom illegally. This is because this statement aroused tension and anxiety within the society, and as such, stirred the peace and harmonious co-existence of all persons in the country. The statement that no o ne would get refuge in the UK based in religious beliefs breached the CAP code as being misleading because one Afghan citizen already had asylum in the country based on such claim. This point breached the CAP code edition 12 rules 3.1 of the law as misleading advertising, as well as, 3.7, on grounds of substantiation.

Is the Nation state finished Essay Example | Topics and Well Written Essays - 1000 words

Is the Nation state finished - Essay Example This implies that the concept of nation states came after establishment of nations from the efforts of nationalists who were seeking sovereignty. However, there are also theories suggesting that nation state concept came around as an effort to unify already existing states. Borrowing from both views it seems that concept of nation state was founded after establishment of states. For example, some nation states such as Germany and Italy arguably came into existence as a result of nationalists efforts through campaigns to unify the state. Earlier on both these states were divided into several states small states and the unification began on the basis of cultural movements and later on evolved thereby acquiring political significance. For example, there is the case of the Volkish movement in Germany that comprised mainly of German speaking people from different states which later gained political significance. This implies that there is some substantial truth in claiming that the concep t came after creation of states. Away from matters revolving around origin of the nation states, there are more pressing and imminent matters with regard to its future. There are concerns over the existence of nation states due to current influential factors such as globalization. Globalization is the unification and integration of states with an aim of sharing views, ideas, and products in the wake of modernization. Amid these increased interactions among states there are concerns over the effects of globalization to individual sovereignty of states. This is because globalization may seem to somewhat exploit some states hence undermining sovereignty (Kennett, 2008, p.3). For example, there are claims that in such relations between nation states with distinct economic levels, low economy states are prone to exploitation from the high economy states. Moreover, in the modern day there has been increased threats on the security of many nations especially with the

Benihana of Tokyo Case Study Example | Topics and Well Written Essays - 500 words

Benihana of Tokyo - Case Study Example However, a market research done by Rocky, the president of this hotel, pointed otherwise. Through this research, Rocky realized that many Americans do not trust meals that are prepared in enclosures that are not visible for the customer. Therefore, he ensured that the meals, especially the streak were prepared from a close proximity to the dining table so that customers would be in a position to watch as their meals are being prepared. This boosted the trust of the customers towards the firm. Unlike other typical restaurants which have 30% of their total space as back of the house, this restaurant has only 22% of the total space left as back of the house (Warner 34). This has increased the space available for the restaurant. Another factor that distinguished this restaurant from others within this locality was the fact that its chefs were all from the parent country, Japan. All of them were young unmarried individuals with high standards of training in hospitality industry. The mannerism of the restaurant, though American in all aspects, had a touch of the Japanese culture, a fact that made it stand out as uniquely cultural. Simply put, the operation of this restaurant is positively unique. The design choices of this restaurant have positive contributions to the general operative efficiencies. The decision to have the cooking area located close to the dining hall is not only meant to please the customers as they watch their meals being prepared, but it also enhances the efficiency. The cooking area is very close to the customers and therefore the process of serving is easier. As the president of this restaurant admits, this has enabled the management to cut down on the operative cost because it would require a relatively lesser labor as compared to a conventional kitchen location in typical hotels (Page 76). The decision to reduce the back space of the hotel has also improved efficiency of

Semester Project Assignment Example | Topics and Well Written Essays - 1000 words

Semester Project - Assignment Example The restaurant’s cookery is no longer up to standard, and a high quantity of food has been wasted for the reason that there is significant decrease in demand from our customers. Lindsay, the senior chef, mistreats the two employees by putting much pressure on the amount of work they should do per day. David and Kingston perform cooking, cleaning and serving customers roles against their agreement with the company only to cook. This pressure at work has led to a lot of fatigue and their energy wasting away. Their health is at risk and is deteriorating day by day. The two have gotten to the peak and were almost quitting their jobs. The attitude of these employees towards their supervisor is negative; thus, making them be careless at work in rendering services. This has drastically pulled down the Ummedda Restaurant’s profile after a report on its inefficiency in customer service was published on the Daily Newspaper (Mejia, Balkin & Cardy n.p). As the company’s manager, I feel like the senior chef is the failure. She has proved incompetent in handling her juniors and portraying the right leadership skills. Lindsay has failed by trying to discipline the employees without consulting. On the other hand, David and Kingston’s rights have been violated according to the company’s policies. The two have faced workplace bullying that has negatively influenced their mental and physical health. Above all, all these employees have failed to report to the authority of the problem and its cause; thus, failure is on both parties. Currently, my image as a restaurant manager is badly tarnished due to the numerous criticisms that I face from the public out of the scenarios at the workplace based on the determination of the cause of the problems. Claims are that there is a lack the necessary management skills and as a manager, I should consider going for further training. In most occasions, I have been

Longitudinal method compared with 5 other methods in text book Research Paper - 1

Longitudinal method compared with 5 other methods in text book - Research Paper Example In essence, longitudinal studies usually allow tracking of people; therefore, different longitudinal surveys given people are less likely to be the true reflection of cultural or behavior different over a given period (Jin and Rounds, 2012). Longitudinal research methods allow observation of changes in a more accurate way; therefore, it can be applied in different fields particularly business field among other fields (Bryman, 2012). Notably, longitudinal studies often allow accurate observation of changes that occur during the study in numerous fields. In nursing and medicine fields, the study is often designed to reveal the predictors of certain diseases. In marketing, the same study is often applied to identify the needed changes to advertisements due to attitude and behavior changes within the targeted audience. Longitudinal studies are classified among the observational studies; thus, it its application cannot allow the manipulation of variables of the study (Lee and Xia, 2011). In some instances, it has been noted that the longitudinal studies are less powerful to detect any causal relationship between variables than other experimental research methods (Wagner, 2010). However, due to their repeated observations at individual levels, longitudinal studies are more powerful than other cross-sectional observational studies. Additionally, longitudinal studies are capable of excluding time invariants within the unobservable individual difference, and they allow temporal observation of order of events (Morrow, 2011). Nonetheless, the longitudinal studies are every expensive since they take a longer period to be accomplished; thus, making it less convenient research method. Additionally, longitudinal studies may lack accuracy since sometimes they experience changes in variables especially in case of death of a particular data set. These underlying differences and similarities between longitudinal research studies allows to compared with

The Bridge at Argenteuil Essay Example for Free

The Bridge at Argenteuil Essay The Bridge at Argenteuil by Alfred Sisley is a landscape painted during the French Impressionism period. This painting is located at the Memphis Brooks Museum of Art in the European to 1900 collection. The Memphis Brooks Museum of Art is the oldest fine arts museum in Tennessee and displays art from antiquity to contemporary. I chose this museum because it has art from different time periods. This museum, upon first impression, was well organized, and the different collections were relatively easy to find. I chose The Bridge at Argenteuil because Alfred Sisleys work is rarely studied. Alfred Sisleys The Bridge at Argenteuil is a landscape painting. It is oil on canvas and 15 ? by 24 inches. Painted in 1872, The Bridge at Argenteuil depicts a quiet, country scene. Toward the right of the painting, there are warm-colored houses on top of a small hill, while toward the left of the painting is a river, in which is a small sail boat. The grass in the foreground is reminiscent of wheat fields. There is a path that runs from the foreground of the painting out to the river, ending at a small dock, perhaps for fishing. There is a bridge in the background, seemingly tying the entire painting together. Because there is no action in the painting, this work seems to be a study in quiet and calm country life. Every object in this landscape seems to be connected. For example, the path in the foreground leads to the dock that connects with the river. The bridge in the background stretches from the land where the artist painted from, over the river, and to the shore on the other side of the river toward the left of the frame, connecting the two pieces of land. This painting clarifies that the countryside is peaceful and calm. Many artists choose to paint people, animals, and urban scapes. However, a few, like Alfred Sisley, choose to paint landscapes. Sisley recognized that country landscapes show the softer side of life. Sisley chose to look at the bigger picture instead of focusing on one thing in particular. By having the freedom that comes with not focusing on a particular subject, Sisley captured the essence of the natural world, a world that is peaceful, calm, and ever-changing. I believe this is what he wanted to show the world. The Bridge at Argenteuil is a study in the wonders of nature and how man and nature can exist in harmony. This work does meet the standards of perfection, inexhaustibility, and insight. Every object in the painting works with the others to create a scene that is calm and peaceful. Sisley painted in great detail, showing the perfection that exists in nature. For example, Sisley included different shades of blue in the river; the further I looked into the background at the water, the whiter it seemed to become. The white clouds seem to be moving from right to left, slowly covering a light blue sky. Sisley added these details to capture the ever-changing essence of nature. The work is insightful. This painting made me take a slower, second look at nature and how everything does balance out. For example, in this painting, every aspect of nature the sky, the water, and the land seem to have an equal part of the frame, they seem to be balanced. I could envision a triangle while looking at these aspects, with the sky being the top point, and the land and water being the bottom points. The Bridge at Argenteuil resists monotony because nature is always changing. For instance, the water seems clear, like it would be during the summer, but the grass is becoming brown, indicating that the season is moving toward winter. The sky is becoming overcast; this could be indicative of a colder breeze moving in. Because of these elements, it seems as though the season is in transition. This painting has and has not withstood the test of time. For instance, it has withstood the test of time because it was painted in 1872 and is still on display along with other famous and important works of art. It depicts a nature scene that is always changing and evolving, a scene that never becomes outdated. However, Alfred Sisley, as well as this painting, has not been studied extensively and is rarely analyzed, unlike other works of art of the late nineteenth century, such as Monet and Renoir. This gives the impression that this painting has not withstood the test of time. The bridge at Argenteuil has not only been painted by Alfred Sisley. Claude Monet, another impressionist painter, painted this bridge as well. However, there one major difference between the two paintings, although they share the same title. Sisleys The Bridge at Argenteuil depicts the bridge from afar, focusing more on the land and the water in the foreground. Monets The Bridge at Argenteuil focuses more on the water and a couple of sail boats, with the bridge off to the right side of the frame. Another important detail is that Monets painting of the bridge was created two years after Sisley painted the bridge. Therefore, Sisleys The Bridge at Argenteuil can be determined to be unique and original. Also because of the aforementioned reasons, it can be said that this painting could have influenced Monets painting of the bridge. Sisley also depicted a sail boat in his painting, like Monet did, although Sisleys sail boat was small and relatively insignificant, while Monets sail boats were the focus of the painting. This painting possesses not only international appeal because Sisley was a French painter, but universal appeal because people from around the world can relate to nature. This painting depicts elements in nature that can be found in any rural area. For example, it is a scene that focuses on a grassy knoll and a body of water. While looking at this painting, it seems as though it can be found in the United States, when actually, this scene was painted in France. This scene has universal appeal because people of all ages and cultures can relate to it. I chose Alfred Sisleys The Bridge at Argenteuil because it is an under-appreciated painting. It seemed calm and comforting, two feelings that most do not take the time to enjoy. The grass in the foreground and how it seemed to be swaying in the breeze sticks in my mind the most. The analysis of this work of art taught me how to appreciate the seemingly insignificant aspects of life. For most, including myself, life rushes by. Getting to work or school and finishing daily tasks keeps one so busy that no one ever has the time anymore to slow down and appreciate nature. Most take these aspects of life for granted. Analyzing this painting forced me to slow down and appreciate the beauty of nature.

Doubt Is The Key To Knowledge

Doubt Is The Key To Knowledge Doubt is the feeling of uncertain towards the truth. Persian proverb says that doubt is the key to knowledge. The key here means that the uncertain feelings bring us closer to the truth and making the level of knowledge increases. But, is it applicable in our daily life? Does doubt keeps someone to expand his knowledge in everyday life? If in a situation, an IB student doubt either he would pass or not in the examination, would his uncertain feeling causes his knowledge to expand? As for me, I think I would struggle hard because I do not have the confidence to pass the IB examination. And of course, I will expand my knowledge. But, here in this essay, we are going to discuss to what extent doubt brings us closer to the truth in different two areas of knowledge. In this essay, we are going to discuss whether doubt triggers or hinders the search for knowledge in two areas of knowledge, which are History and Natural Science. From the point of view of History, doubt can widen our knowledge. If someone does not believe about some historical facts, this would cause him to search information to find the truth. The person may not believe about the fact as he did not see the event by himself. There is a saying said that, seeing is believing. By seeing, then only the person would believe. But, as History is the story about the past, the person could not move the time backwards. Therefore, the person can only start searching for the information through the historical books, journals, and other related materials to get a better understanding about the event and to prove that the event really happened. And this eventually leads the person to gain extra information than he needed. For example, if a person could not believe that the Abbasids rule was ruined by the Mongol people, he would also know the reason why Mongol people managed to sack Abbasids capital in Baghdad, the attitude of Abbasids people during the att ack and many other related information about the fall of the Abbasid caliphate when he searched the information about it. He would also be acquainted with the leader of the Mongols. Thus, based from the explanation and example given, these strongly prove that doubt in History can increase knowledge by bringing the knowledge closer to the truth. Next, if we are looking in Natural Science, doubt leads to more research, which means that it also leads to new findings. The uncertain feeling towards some existing theories leads the scientist to do research about it. The scientist would firstly made assumption through logic based from the theory he felt uncertain about. Then he has to formulate hypothesis and design appropriate experiment in order to prove that the existing theory is false and he also has to come up with a new theory based on his experiment. This process is called falsification, introduced by a philosopher, Karl Popper. Before establishing a new theory, there would be many practical experiment conducted and of course, many new discoveries found. This would also expand the knowledge when the experiment conducted show any unexpected results. For example, the periodic table has undergone many rearrangement and falsification processes by the previous scientist before it is being established as the modern and most reli able periodic table, created by Dmitri Mendeleev. The establishment of this modern periodic table was also due to the development of quantum mechanics theories by other scientist. Therefore, doubt in Natural Science trigger the scientist to carry out many researches in order to make progress in expanding the knowledge. Apart from that, doubt sometimes becomes the inhibitor to knowledge. Let us now discuss why doubt cannot become the key to knowledge in History and Natural Science. Well, doubt in History will not become the key to knowledge if it stands on its own. Due to limitation like emotion, the uncertain feeling towards the historical facts solely will not bring knowledge closer to the truth. The expanding of knowledge is limited by emotion means that the knower himself did not want to belief about new facts or findings that contradicts from what he believed. When a new fact is revealed by the historians, he would feel uncertain about the fact because the fact is totally different from his belief. And if he still wants to stick with his belief, he will not gain any knowledge. In History, it took time to change someones paradigm and if he was reluctant to be open-minded, the true knowledge will not be discovered. For example, during Britishs rule in Malaya, there were many local heroes who always protest against the government to fight for the rights of the Malayan. They were Dato Bahaman, Tok Janggut, Syarif Masahor, and many more. Local folks said that t hey were very (berjasa) to the country and their names were (dijulang). But, there were new facts that reveals about the truth of those warriors. They were actually gangsters. They were not as kind as the local folks thought. But, many local folks did not believe on these statements. They just ignore their uncertain feeling and they keep the faith that those heroes were very (berjasa) to the country. Therefore, the emotion of the knowers here inhibit in the search for the knowledge in History. Next, in Natural Science, doubt will become the inhibitor to knowledge when there is too much doubt. If the scientist is not certain about many things, he will not gain any information from his uncertain feelings. Excessive doubt will make something become more complex and the scientist might become confused too. When the theory becomes complex, the experiment to falsify the theory will become more complicated. And without the suitable and appropriate apparatus, the scientist cannot make any progress from the theory that he felt uncertain. As for an example, the existence of aliens or the living creatures from other planets cannot be proven true or false until nowadays. The technology that we have nowadays still cannot find the truth about them. To conclude here, in Natural Science, too much doubt will become a hindrance in gaining knowledge. We have seen that how doubt works as the key to knowledge in History and Natural Science. We also have known in what conditions doubt becomes a hindrance in gaining the knowledge. Doubt is very important to bring the knowledge closer and closer to the truth. However, we must not doubt too much in both History and Natural Science. We might ignore the excessive doubt that we have and finally no new knowledge will be discovered. Therefore, we must have an equal level between doubts and confident before accepting and believing the truth. Hence, doubt can be considered as the main key in gaining knowledge.

The International Tourist Destination Tourism Essay

The International Tourist Destination Tourism Essay Tourism can be traced back to centuries but because the elements of the product and conditions of the market place have changed so enormously in the last few decades there has been a corresponding requirement for a change in the business methods. This has led to the use of tourism marketing. Tourism industry over the last few years has had an accelerated growth. Destinations come in all shapes and sizes and can be found in variety of geographical settings such as in urban, rural and coastal environment. Destinations can be a collection of countries or a district state, county or coastline. They can often be viewed in both a supply or demand context. Destinations are subject to artificial divides that ignore the needs of the consumer and the expectations of the tourist.The supply sided definition of destination is a well-defined geographical area which is understood by its visitor as a unique entity with a political and legislative framework for tourism marketing and planning. (Buhalis, 2000) whereas the demand sided definition is a place towards which people travel and where they choose to stay for a while in order to experience certain features or characteristics. (Buhalis, 2000) This paper presents a theoretical framework of disaster management in a destination with the marketing strategies in tourism. The first part of the essay would discuss on general views on destinations, marketing strategies and disasters. The second part concentrates on marketing strategies of Kerala as a destination and how marketing strategies can be used to mitigate negative impacts of disasters in a destination. Introduction All destinations have similar characteristics. The success of a tourist destination depends on the quality of the basic essentials they offer to tourists namely attractions, amenities and accessibility (Holloway and Taylor 2006).Each and every organization has to operate within a market environment. This environment is made up of different levels of influence that will affect the opportunities and the marketing decisions that need to be made. The conditions affecting competition and rivalry in company markets, the values of stakeholder groups, the political, social, economic, social and technological changes of the wider environment. For a destination to be successful and stay ahead in the industry, the officials and stakeholders must develop and implement new strategies. As per Johnsons and Scholes (1993) strategy is the direction and scope of an organization over the long term; ideally which matches its resources to its changing environment and in different markets, customers or clients so as to meet the stakeholders expectations. Different travel companies have similar marketing strategies for a destination. Any company in-order to form a marketing strategy has to first understand the particular destinations strengths, weakness, opportunities available and threats. When talking about managing and marketing a tourist destination it is very important to keep in mind the 15 Cs framework namely; Complexity, Control, Change, Crisis, Communication, Complacency, Customers, Culture, Competition, Commodification, Creativity, Channels, Cyberspace, Consolidation, Collaboration (Fyall et all). Marketing Mix To make a successful marketing strategy one has to understand the 4 Ps of marketing mix namely product, price, promotion and place. Kotler and Armstrong (2005) indicate that marketing mix is one of the key concepts in modern marketing theory. They defined marketing mix as the step of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market. Firstly we would have a look at the 4 Ps of marketing mix. Product The effectiveness of planning the marketing mix depends as much on the ability to select the right target market as on the skill in devising a product offer. It is really difficult to talk about a product (destination) as one complete entity hence to understand a product in a better way McCarthy (1978) divided it into four different levels namely the core product, the facilitating product, supporting product and the augmented product. Along with it comes, services offered and the quality of the product which differs according to the product and customer/guests expectation. It is very important for an organisation to decide on the range of products to be offered to a particular target market. Brand name also plays a major role in the marketing of a product, a customer/guest travelling to a place may differ in terms of preference, necessities. Apart from the customers point of view for a destination for which customers are willing to pay high amounts it is very important to maintain th e standards of services and fulfil customers basic necessities. People often purchase a familiar brand as they are comfortable with familiar things. There are assumptions made by customers that a familiar brand would be reliable and of reasonable quality. An unknown brand often has limited chances. (Aaker, 1991: 19) Price The pricing policy selected for a product (destination) is often directly related to the performance of its future demand. Pricing decisions is often considered the hardest part of the marketing mix strategy. Promotion It is a very important activity that tourists organisations or tourists board perform in order to influence potential customers. It is also important to influence trade contacts such as retail agents, suppliers and opinion formers such as journalists and travel critics. Advertising plays a major role in terms of promotion as it helps is changing attitudes and builds an image in the customers mind. Sales promotion is another method which adds value to the product. Another method of promotion is personal selling where in a direct contact with the customer is established. However there is a growing use of sponsorship and direct marketing which many organisations are using. Place/Distribution Tourism is an intangible product hence no transfer of ownership takes place only services are rented or consumed. A distribution system is the mix of channels used to gain access, or means by which a tourism service is made available to the potential consumers of the product. There has been a constant growth in the central reservation system and the global distribution system which has shrunk the world and has got the customer closer to the product. However later on Booms and Bitner (1981) argued that the marketing mix of four Ps is not comprehensive enough for the tourism and hospitality industry, so they addedthree more clauses which are people, physical evidence and process. Tourism as an industry is not only affected by disasters but also is a cause for disasters which in turn affect the tourists flow. Impacts of Tourism Economic Impact of Tourism Tourism has been traditionally viewed as a great force in promoting understanding among nations and within the national boundaries facilitating emotional integration. However, its economic importance is less commonly understood. It is only in the recent years, in particular the latter half of the 20th century that tourism has been accepted as an important catalyst for economic development. It is in terms of its contribution to employment generation, foreign exchange earnings, income generation and output growth that tourism has significant impact on the economy. [ Indira Gandhi National Open University] (IGNOU 2002) Environmental Impact of Tourism Different kinds of tourism activities affect the natural and built environment. There is a complex interaction between tourism and the environment. Many studies have shown that tourism has an immense impact on the physical environment, and that little has been done to remedy or control the assault on the ecology. This is especially distressing in view of the fact that a major part of tourism depends on nature: mountains, beaches, deserts, forests, wildlife, water bodies and the like. [ Indira Gandhi National Open University] (IGNOU 2002) Socio-cultural Impact of Tourism Among the most debated issues pertaining to tourism are those related to the effects that tourists and the industry have on societies and cultures of local communities. A general argument is that tourism contributes to international understanding and harmony. On the contrary, it has severely affected indigenous customs and ways of life in certain cases. Tourists are seldom well prepared for an international encounter which is vastly different from their own. Their knowledge, in most cases, is cursory, that is glamorised images from glossy travel brochures, movies and similar material. [ Indira Gandhi National Open University] (IGNOU 2002) Disaster Disaster is a calamitous event which often leads to great damages which can be physical (affecting the nature and life) or can affect the business environment. (Oxford dictionary). Disasters are of two types namely Natural and Man-made disasters. Tourism has frequently been subjected to natural disasters such as hurricanes, tsunamis and earthquakes for example Hurricane Katrina on the north central Gulf Coast of the USA in 2005, the tsunami in 2004 off the coast of Indonesia and earthquakes in Taiwan in 1999 and San Francisco in 1989. The immediate effect leads to destruction of the tourist infrastructure and fall in customer demands. In addition to direct effect, destinations may suffer long term damage by perceptions in travel-risk. The earths climate has drastically changed in recent times and is predicted to change in the future. Directly and indirectly tourism is influencing the climate by about 80% (Gossling et al., 2005). Tourism is not only susceptible to natural disasters it is also affected by man-made disasters, such as outbreak of war, political unrest, terrorism for example political unrest in Libya, Terrorism attacks in Mumbai, India in 2007. Tourists generally perceive acts of terrorism to be higher risk than natural disasters when travelling. The perception of travel related risks have has changed during recent times as a result of change in the magnitude and frequency of the attacks. Kerala a major tourist destination in India Kerala, Gods own country is one of the favourite destinations for tourists in the world. It is situated on the south-western part of India with a coastline of 580km. It is famous for eco-tourism initiatives and growing at a rate of 13.31%. In the year 2008, 23.57% of total tourists were from United Kingdom, France and Germany. USA accounted for 8.72% of total tourists visiting Kerala in the year 2008. Kerala became 50 must see places in the lifetime to visit (National Geographic Travel, 2004) and also awarded in super brand award for 101 strongest brands in India by super brands India in the Year 2007. Tourism has emerged as the major revenue generating business to government of Kerala which has contributed almost 8% of the total employment directly and indirectly. The most important turning point in the state of Kerala was the private-public partnership to promote tourism in Kerala. Marketing of Kerala as a destination Backwater is the major tourist attraction of Kerala, however enjoying beaches with Ayurvedha is also one of the major attractions for tourists today. The government of Kerala is now trying to brand the medical tourism initiative which is turning out to be a great success as loads of people from many different countries are travelling to Kerala for better health care. There is also an emphasis on traditional art forms like Kathakali, Theyyam, etc which are pulling interests of travellers interested in arts. Kerala tourism is focussed more towards mass media advertisements and PR activities which help in attracting many tourists. Kerala also in terms of pricing is considered in a few of the cheap places for tourists in India. Hence it is very clear that the 4 Ps of marketing mix Place, Product, Price, Promotions. Kerala as a destination is influenced by natural and man-made disasters both. It has been observed that over the past three decades the predominant style of tourism in the region has been based almost exclusively on the attraction of the climate and of beaches. International visitors simply like visiting the beach and visit the back waters, the government has had an economic commitment to make to satisfying international demand by providing a coastal tourism product (UNECLAC, 2003). However the coastal range is prone to direct and immediate risk as when we look back from the year 2000 there has been a lot of natural disasters such as Hurricanes, storms, Tsunami, Floods, etc. Similarly when we look at the man-made disasters the Indian Sub continent is very prone to it from the Kargil war in 1999 to different terrorism attacks in Parliament building (New delhi) in 2001 and the Taj Hotel bombing (Mumbai) in 2008 or be it the global recession. All these affect the tourist flow in a particular destination. Strengths and Weakness There are a few weakness and many strengths of the above mentioned marketing strategy done by the government of Kerala. Firstly we would discuss weaknesses of the strategy followed by the strengths. Weaknesses There is an inadequate infrastructure to match the expectations of the tourist who travel to Kerala which means limited number of hotels, restaurants and limited space. The government has tough airline policies such as keeping in mind Kerala does not have an international airport as one of the major generator of tourist revenue. There is no proper waste management system which can become cause for many natural disasters. There is a shortage of funds available for growth of tourism which can often lead to exploitation of tourists and can lead to many other man-made disasters which is very common in Goa now-a-days. Strengths One good thing about the government of Kerala is that they are smooth operators of law and order which helps in confronting any man-made disaster to happen. The people of Kerala are involved by the government in the tourism industry which leads to broader thinking and leads to development of knowledge of disaster management in the people. The quality of life also improves of the local people, it is also noted that Kerala is the only society in the world which has 100% literacy rate. The current marketing strategy promotes Kerala as a destination and has made such an image even if there is a miss happening in the country, tourists would still flow in considering Keralas law and order being so rigid. In case of any natural disaster it is very obvious that it is a destination that can recover in one single days time. Even during the Tsunami, Kerala recovered itself very easily whereas other destinations adjoining Kerala took time to recover from the shock. Conclusion Kerala tourism is one of the super brand in the world of tourism. But the government is currently focussing on mass media tools although it is being properly put together but the government should focus more on direct marketing as the major revenue generator is the domestic market. Direct marketing can be considered to be more effective for brand building and very cost efficient as compared to mass media promotions. Word of mouth is being considered one of the most important tool of marketing now-a-days. Apart from these strategies the government also can conduct events based campaigns keeping in mind the various festivals in the state itself like Pongal, famous boat race. Furthermore it can also be recommended that encouraging local people to participate in decision-making process, training the guides and the local people, appreciate people of different profession and allocate special areas for the peaceful co-existence, maintaining the control on the prices of goods and quality of services. The government should take extra steps and encourage private investors to invest and promote tourism in a destination which would in turn lead to improvements in the infrastructure of the destination which is one of the most important thing for a destination in order to attract more tourists.

Platos Views on the Technology of Writing Essay -- Expository History

Plato's Views on the Technology of Writing In the book Phaedrus Plato offers a lot of criticism for a writing technology that not many of us would ever think as writing technology, let alone criticize it. This writing technology is none other than writing itself. When people think of writing technology they mostly think of the printing press, the computer, the typewriter and such. Yet no one stops to think of writing. Writing has had such a major impact on society that who would ever think that the one of the greatest minds of all time opposed it. Plato was not just a crazy old man afraid of change; his criticism can still be applied today. For many people, writing has always been around. It’s hard to picture life without writing, books, reading, but at one point all there was was rhetoric. People would entertain themselves not by picking up a book by Jane Austen or Shakespeare. They would go to listen to people give speeches. This is what Plato was used to, and when writing came along he resisted the idea that this new invention, writing, could be good for people. First, Plato thought that writing would be bad for peoples’ memories. He thought writing would encourage forgetfulness and that people would rely too much on writing as a means of recollection. In Phaedrus Socrates points this out to Phaedrus by telling him a story about the Egyptian king Thamus and Theuth an inventor of many arts. â€Å" For this invention of yours will create forgetfulness in the learners’ souls, because they will not use their memories; they will trust to the external written characters and not remember of themselves† (Plato 87-88). Plato used the character of Thamus to express his own concerns a... ...ted to, Phaedrus could change his speech. Authors don’t really have that luxury. Once a book is in print, they can’t change their mind. For example, say a critic says that an author’s introduction was horrible and should be rewritten. The author doesn’t get the chance to rewrite the introduction. Chances are there are already multiple copies of the book in the bookstores or libraries. As it can be seen, even though Plato brought up these critiques along time ago they can still be applied to life today. As it turns out Plato was not crazy after all, but was able to see the flaws in writing that still plague it today. In addition, these critiques he brought up can also be applied to other forms of writing technology. Works Cited: LaRocque, Paula. â€Å"Language and Lost Credibility†. The Quill. Nov. 1999: 38 Plato. Phaedrus. New York: Dover, 1993.

Money Cant Buy Happiness Essay -- Happiness Essays

â€Å"The Seven Social Sins are: Wealth without work. Pleasure without conscience. Knowledge without character. Commerce without morality. Science without humanity. Worship without sacrifice. Politics without principle." -- Mahatma Gandhi   Ã‚  Ã‚  Ã‚  Ã‚  The Kingdom of Bhutan is pursuing a bold new social experiment. They want to demonstrate that a spartan rural society join the high-tech world without surrendering its soul. [1] Bhutan is an extraordinary place; seemingly untouched through the course of time. Resting in the heart of the Himalayas, it has remained in self-imposed detachment for centuries, apart from the rest of the world. "Since its doors were cautiously opened in 1974, visitors have been mesmerized: the environment is pristine, the scenery and architecture are awesome, the people are hospitable and charming, and the culture unique in its purity." [2]   Ã‚  Ã‚  Ã‚  Ã‚  "Despite the huge potential of its natural resources, Bhutan emerged as one of Asia's poorest countries, shunning the 'profit at all costs' mentality of the rest of the world. With one foot in the past and one in the future, it strolls confidently towards modernization, on its own terms, fiercely protecting its ancient culture, its natural resources and its deeply Buddhist way of life." [3]   Ã‚  Ã‚  Ã‚  Ã‚  For the most part, the Kingdom of Bhutan has had remarkable success with its transition to becoming a relatively technological society. It is a nation which has also retained it culture and way of life in the process. Some scholars feel that in the United States, we have lost the more positive aspects of our culture, and thus, our "gross national happiness." This loss, apparently, is the cost of being a highly technological and consumption driven society. Americans are, by many measures, the most successful people ever known. Our enormously productive economy affords us luxuries beyond the wildest dreams of previous generations.   Ã‚  Ã‚  Ã‚  Ã‚  However, this prosperity brings evidence of a different story. Our rising standard of living has not always resulted in a higher quality of life. Indeed, in many ways there has been an erosion in our sense of well-being, both for us as individuals and for us as a people. Our wealth has come with unforeseen costs: personal, social and environmental. We must ask ourselves, "Is this really the American dream?"   Ã‚  Ã‚  Ã‚  Ã‚  The traditional American dream of opportunity, progress, ... ...ow Much is Enough," in Lester R. Brown et al,  State of the World 2010 (New York: W.W. Norton and Co. Inc., 1001) 6.  Ã‚  Ã‚  Ã‚  Ã‚  Alan L. Otten, "Young Adults Now Are More Pessimistic," Wall Street Journal, September 27, 2014. 7.  Ã‚  Ã‚  Ã‚  Ã‚  John Cunniff, "Would You Believe These Are the Good Old Days?",   Seattle Times, September 19, 2014. 8.  Ã‚  Ã‚  Ã‚  Ã‚  Social Problems on Rise, U.S. `Health Check' Shows," Seattle Post - Intelligencer, January 14, 2014. 9.  Ã‚  Ã‚  Ã‚  Ã‚  Barbara Benham, "Why Have We Lost Confidence?". Investor's Business Daily, June 12, 2014. 10.  Ã‚  Ã‚  Ã‚  Ã‚  United Nations Development Programme, Human Development Report 2014 (New York: Oxford University Press, 2014) p. 2. 11.  Ã‚  Ã‚  Ã‚  Ã‚  Richard R. Wilk, Emulation and Global Consumerism, in Paul C. Stern, Thomas Dietz, Vernon W. Ruttan, Robert H. Socolow, and James L. Sweeney, editors, Environmentally Significant Consumption (Washington, DC: National Academy Press, 2012) p. 110. 12.  Ã‚  Ã‚  Ã‚  Ã‚  Wackernagel et al. National Natural Capital Accounting with the Ecological Footprint Concept, Ecological Economics, Volume 29, Number 3, June 2014, pp. 375-390. 13.  Ã‚  Ã‚  Ã‚  Ã‚  Ramon C. McLeod, "Baby Boomers Seek `Meaning'," San Francisco Chronicle, February 13, 2014.

Guadeloupe History Essay

1-The history of slavery in Martinique Before 1635: Era of French colonial discovery and settlement, with slavery forbidden on French territory. Pierre Belain d’Esnambuc (wiki), a former pirate from Normandy, is dispatched to the Caribbean colonies by the Compagnie des ÃŽles d’Amà ©rique (â€Å"American Island Company†), one of the main shareholders of which was Cardinal de Richelieu (wiki), an original founding father of the French colonial movement.. 1635 : Discovery and settlement of Martinique by d’ Esnambuc. 1639 : The Company begins importing both indentured servants (wiki) (French workers who have voluntarily committed to a 36-month work contract) and slaves purchased on the coast of Africa. Tobacco production is introduced into Martinique and requires little manual labor, which is performed mainly by the â€Å"concessionaire† (a person who has been awarded a land grant as a â€Å"concession† or a sort of homestead) and his indentured servants. At the end of the 36 months, the indentured servants could request their own homesteads (â€Å"concessions†). 1640 : The company, encountering severe financial problems, is forced to sell off the island to Dyel Duparquet, a Norman nobleman, who forms an alliance with the Caribbean Indians, and a royal edict is decreed forbidding their use as slaves, for strategic reasons. During this period, there are very few slaves on Martinican plantations (just a few dozen, approximately). 1645 : A group of Dutch Jewish colonists, driven out of northeastern Brazil by the Portuguese, land on Martinique, bringing with them the knowhow and technology involved in the production of sugar. Sugar-cane begins to replace tobacco as the primary crop in the West Indies and will eventually lead to a period of enormous prosperity in Martinique through the rest of the XVII century. The era of alcohol begins with the first techniques of distillation of juice from the sugar-cane plant , perfected by Pà ¨re Labat (wiki). The first sugar refineries are established in Martinique, with the  start-up capital coming from merchants from the various ports of France and the Paris region. But it soon becomes evident that manual labor from indentured servants alone will not be adequate to stoke the broad development of sugar production, with the result that traders and ship-captains begin to promote the use of slave-labor. It is first the Dutch, then shortly thereafter the French, forming the Sà ©nà ©gal Company, who are to launch the full-scale slave-trade. The Company, earning a royalty from the French Crown (Louis XIV) for every slave brought to Martinique, turns Goree island (wiki), off the Senegalese coast near Dakar, into one of the main focal points of French slave-trading activity, with ships leaving from Le Havre, Nantes (wiki), and la Rochelle, bringing trinketry and other cheap goods to exchange with the slave-traffickers of the â€Å"slave coast† (the part of the African coast stretching from Senegal to what is now Nigeria). 1685 : Colbert, Finance Minister under Louis XIV, drafts a set of rules governing the status of slaves in the colonies, called the â€Å"Code Noir (wiki)†. 1685-1717 : Sugar plantations progressively cover Martinique, which is bought back by the the French Crown. The economics of sugar production require two or three slaves per hectare, with the result that Martinique now has more slaves than free colonists, in turn resulting in twin social problems: one, a general rebelliousness among the slaves in various forms (revolts, poisonings, suicides); and, two, the high male-female ratio in the population, which has to be adjusted to allow for adequate levels of slave-breeding. Thus, the importation of slave women becomes a necessity. The status of all children derives from the status of their mother: a child born of a slave mother and a free father becomes a slave. 1715 : More than 1400 regular slave-trading sailings leave Nantes. 1717 : A revolt, called the â€Å"Gaoulà ©Ã¢â‚¬ , breaks out among white population, against the governor and the intendant, who are deposed by the regent. The port of Nantes gains the legal right to operate the slave trade. 1787-1788 : Martinique becomes a trans-shipping point for arms being sent to the colonial  revolutionaries in North America, for use against the British. Rochambeau (wiki), commander-in-chief of the French royal armies in North America, is sent to Martinique as governor at the outbreak of the American Revolution. 1789-1790 : In response to British threats against the island, Rochambeau mobilizes the militia and recruits slaves into its ranks by promising them their freedom if they behave like proper soldiers. By the Bourbon Restoration of 1818, these freed slaves will have come to be known as â€Å"Rochambeau freedmen†, or, alternatively, â€Å"the de facto free† or â€Å"Savanna freedmen†. Since, during the French Revolution, the export of sugar to France and the importation of food supplies, especially for the slaves, have become exceedingly difficult or impossible in full revolutionary wartime, the slaves in the colonies are forced to plant crops for their own consumption — a practice requiring, and resulting in, a general erosion of the authority of the slavemasters. 1793 : French Revolution continues Under pressure applied by the Society of Friends of Blacks and by humanists like Abbà © Grà ©goire (wiki), the French Convention (revolutionary governing body in mainland France) proclaims the abolition of slavery. But Martinique refuses to recognize the abolition decree (unlike Guadeloupe, which did recognize it because the settlers there , led by Dubucq, were having their attention diverted by the British). January, 1794: The Republican government agrees to a broader enforcement of the law of equality voted in March, 1792, by the Legislative Assembly. The majority of the freedmen of color change sides, while their former allies negotiate the surrender of the island to the British, who, upon the capitulation of March 1794, deport to France the defenders of the Republic. The decree of abolition of slavery voted by the Convention on February 4, 1794, has no effect in Martinique due to the fact that the island belongs to the English at that time. This is in contrast to the situation in Guadeloupe, where slavery has already been abolished during the administration of Victor Hugues, the prefect. But slavery was to be re-established there, eventually, too (on May 19, 1802, under the emperor Napoleon Bonaparte). 1814-1830 : The majority of the white population believe that only a non-egalitarian regime, free of separation of powers and a representative system, will permit the colony to survive. In 1814, during the drafting of the constitutional charter of that year (â€Å"La charte de 1814†), they manage to win inclusion of provisions for the reinstatement of slavery-related Ancien Rà ©gime institutions. Gradually, though, the various governments under the Bourbon Restoration will make huge efforts to get the colonists to accept the new laws forbidding slavery. 1822-1826 : Deteroration of the economic situation due to import duties imposed by the French government upon entry to the mainland, and the beginning of the sugar beet industry, produces various forms and incidents of rebellion among slaves and freedmen alike, who begin to be held suspect of separatist sedition, with some even being accused of including the use of poison as part of their tactical arsenal. In October, a rebellion of the â€Å"half-free† population breaks out in le Carbet. Neither charges of subversion lodged in December, 1823, against an activist of color named Bissette, nor massive deportations in 1824 designed to discourage the burgeoning desire for egalitarian reform, are able to prevent the representative system from reappearing in 1826, in the form of a General Council, elected by only a tiny percentage of the population. However, two years later, an attempt to reform the justice system was to fail completely. 1830-1846 : Sugar loses a third of its value while the improvement of the quality of life of the slaves requires increased government spending. On the homestead, replacement of the hoe by the plough contributes to a lightening of workload. The appearance of the first steam mills, however, brings changes. 1830-1833 : Despite the freed slaves’ newly-won eligibility for any job or profession or position, and the right to vote and hold office, and despite the emergence of a state primary-education system, social progress still remains modest. In Dec., 1833, during the lead-up to the election of a colonial council to replace the General Council which causes some social unrest, in the parish  of Grand’Anse (today Le Lorrain) the planters reject the appointment of a colored officer of militia, and a revolt ensues in the town of Marigot, precipitating the complete dissolution of the royal militia. The improvement of the freed slaves’ lot brings a spike in the birth-rate which compensates for the loss of black population due to cessation of the slave trade. This partially counteracts the efforts of the State, which, in the wake of the freeing of 26,000 slaves, is really able to help only the de facto freed slaves, persons freed in fact but whose freedom is not officially recognized by the law or the administrative bureaucracy. 1845 : The first sugar-cane mill (â€Å"usine†), belonging to one John Thorp, is built, resulting in a shift in power relations by limiting the function of the surrounding plantation (wiki) to that of mere suppliers. On the other hand, the plantations no longer require nighttime labor, and their revenues increase. But the need for manual labor in the mill, which will be readily available to the company only under the social conditions necessary for each person to have the right to offer his labor freely, contributes to social acceptance of the replacement of slave-labor by paid labor. 1848 : In February, the revolution in mainland France is greeted with relief. A decree of emancipation is signed in Paris on April 27, but it will finally only become publicly announced on June 3. In April, the March 4 decree which has created the Emancipation Committee has the population buzzing about official (as opposed to de facto) emancipation â€Å"because no French territory should have the right to hold slaves any longer†. Instead of trying to recapture the marrons (wiki), the slaveholders start to drive the strongest of their leaders off the plantations. Strikers at work places begin to demand housing, surrounding property, and wages, as the perquisites of freedom. Victor Schoelcher(wiki), Secretary of State for the navy and the colonies, is a very important figure of this period: he is the sworn enemy of Bissette, who has refused to appoint him to the Emancipation Committee. His political allies mobilize to gain redress for this injustice, and rioting breaks out. May 22, 1848: While capitalists clamor for immediate emancipation, the abolitionists, who  have been awaiting the arrival of the colored, technocratically-educated Franà §ois Auguste Perrinon(wiki), decide to take things back into their own hands. The local decision on abolition of May 23 provides the occasion for the Martinican population to proclaim proudly that they have taken over their own affairs at this dramatic moment in their history. The riots of May 22 have forced a de facto proclamation of emancipation eleven days before the arrival of the official decree. The blacks break and throw off their chains (â€Å"Nà ¨g pà ©tà © chenn†). 2- Guadeloupe: Columbus is credited with discovering the pineapple on the island of Guadeloupe in 1493, although the fruit had long been grown in South America. He called it pià ±a de Indias, meaning â€Å"pine of the Indians.†[2] During the 17th century, the Caribs fought against the Spanish settlers and repelled them. After successful settlement on the island of St. Christophe (St. Kitts), the French Company of the American Islands delegated Charles Lienard (Lià ©nard de L’Olive) and Jean Duplessis Ossonville, Lord of Ossonville to colonize one or any of the region’s islands, Guadeloupe, Martinique, or Dominica. Due to Martinique’s inhospitable nature, the duo resolved to settle in Guadeloupe in 1635, took possession of the island, and wiped out many of the Carib Amerindians. It was annexed to the kingdom of France in 1674. Over the next century, the British seized the island several times. The economy benefited from the lucrative sugar trade, which commenced during the closing decades of the seventeenth century. One indication of Guadeloupe’s prosperity at this time is that in the Treaty of Paris (1763), France, again defeated in war, agreed to abandon its territorial claims in Canada if the British returned Guadeloupe, which they had captured in the British Invasion of Guadeloupe (1759). In 1790, following the outbreak of the French Revolution, the monarchists of Guadeloupe refused to obey the new laws of equal rights for the free people of color and attempted to declare independence. The ensuing conflict with the republicans, who were faithful to revolutinoary France, caused a fire to break out in Pointe-à  -Pitre that devastated a third of the town. The monarchists ultimately overcame the republicans and declared independence in 1791. The monarchists then refused to receive the new governor that Paris had appointed in 1792. In 1793, a  slave rebellion broke out, which made the upper classes turn to the British and ask them to occupy the island. In an effort to take advantage of the chaos ensuing from the French Revolution, Britain seized Guadeloupe in 1794, holding control from 21 April until December 1794, when Victor Hugues obliged the English general to surrender.[3] Hugues succeeded in freeing the slaves, who then turned on the slave owners who controlled the sugar plantations. In 1802, Napoleon Bonaparte issued the Law of 20 May 1802. It restored slavery to all of the colonies captured by the British during the French Revolutionary Wars, but did not apply to certain French overseas possessions such as Guadeloupe, Guyane, and Saint-Domingue. Napoleon sent an expeditionary force to recapture the island from the rebellious slaves. Louis Delgrà ¨s and a group of revolutionary soldiers killed themselves on the slopes of the Matouba volcano when it became obvious that the invading troops would take control of the island. The occupation force killed approximately 10,000 Guadeloupeans. On 4 February 1810 the British once again seized the island and continued to occupy it until 1816. By the Anglo-Swedish alliance of 3 March 1813, it was ceded to Sweden for a brief period of 15 months. However, the British administration continued in place and British governors continued to govern the island.[4] In the Treaty of Paris of 1814, Sweden ceded Guadeloupe once more to France. An ensuing settlement between Sweden and the British gave rise to the Guadeloupe Fund. The Treaty of Vienna in 1815 definitively acknowledged French control of Guadeloupe. Slavery was abolished on the island on 28 May 1848 at the initiative of Victor Schoelcher. Following the signing of the Whitehall Accord by (representing Guadeloupe), a British task force successfully invaded the island in April 1794. The planters and other Royalists had signed the Whitehall Accord with the British and colluded with France’s rival as a way of rejecting revolutionary events, particularly the abolition of slavery. When Hugues disembarked on 21 May 1794, he had a small force of 1,150 soldiers. He immediately declared an end to slavery and so rallied the slaves and gens de couleur. Within five days he took the capital, Pointe-à  -Pitre. Hugues was able to retake the island by 6 October 1794, when he obliged the English general to surrender in his camp of Barville with his whole force, in which were comprised 800 French emigres and 900 soldiers of African descent. *Vitor Hugues Even though he abolished chattel slavery, he still maintained a system of unpaid obligatory work. He reorganised the army, recruiting a large number of African former slaves, until his armed force amounted to around 10,000 men. Soldiers of both African and European descent were integrated imnto the same units with no racial distinctions. He ruled for four years before being recalled to France and was replaced by General Edme Desfourneaux. During that time, he purged the island of counter-revolutionaries, using a guillotine brought from France, and also worked to create a viable post-slavery regime, in which the island’s farms and plantations still functioned. Hugues is perhaps best known for authorizing privateers to attack shipping through the Caribbean, which brought great wealth to the island but also was part of the tensions between France and the United States (known as the Quasi-War in American history). With an army composed of White, Mulatto and ex-slave soldiers, Hugu es worked to export the revolution to neighboring islands, including Dominica, Saint-Martin, la Grenade, Saint-Vincent and Saint Lucia. *Louis Delgrà ¨s Louis Delgrà ¨s (177 66 – 1802) was a mulatto leader of the movement in Guadeloupe resisting reoccupation (and thus the reinstitution of slavery) by Napoleonic France in 1802.[1] Delgrà ¨s was born free in Saint-Pierre, Martinique.[2] An experienced military officer who had a long background fighting Great Britain in the many wars that country had with Revolutionary France, Delgrà ¨s took over the resistance movement from Magloire Pà ©lage after it became evident that Pà ©lage was loyal to Napoleon. Delgrà ¨s believed that the â€Å"tyrant† Napoleon had betrayed both the ideals of the Republic and the interests of France’s colored citizens, and intended to fight to the death. The French army led by Richepance drove Delgrà ¨s into Fort Saint Charles, which was held by the slaves. After realizing that they could not overcome the French forces and refusing to surrender, Delgrà ¨s left with 400 men and some women. At the battle of Matouba on May 28, 1802, Delgrà ¨s and his followers ignited their gunpowder stores, committing suicide in the process, in an attempt to kill as many of the French troops as possible.[3] *Victor Schoelcher Victor Schoelcher (1804-1893) was born in Paris in 1804 into a family of porcelain manufacturers, originally from Alsace. Sent to the Americas in 1829-30 by the family’s commercial house, he visited Mexico, Cuba, and the southern United States. That voyage occasioned several studies of American slave society which appeared in the Revue de Paris (â€Å"Letters from Mexico†, â€Å"The Blacks†). This began a long career as an abolitionist writer. A series of articles followed between 1833 and 1847: De esclavage des noirs et de la là ©gislation coloniale (1833), Abolition de l’à ©sclavage: examen critique du prà ©jugà © contre la couleur des Africains et des sang-mà ªlà ©s (1840), Des colonies franà §aises: Abolition immà ©diate de l’esclavage (1842), Colonies à ©trangà ¨res et Haà ¯ti: rà ©sultats de l’à ©mancipation anglaise (1842-43), Histoire de l’esclavage pendant des deux dernià ¨res annà ©es (1847). His writings betwe en 1841 and 1848 were esspecially consecrated to descriptions of the advantages from the abolition of slavery, drawn from a long comparative analysis of the results of emancipation in the British colonies (1834-38), the often pointed and precise denunciation of the â€Å"anti-social enormities of colonists†, and the elaboration of a project of social, economic, and political reorganization of the colonies after the juridical suppression of the slavery system. Advocating the rationalization of sugar production by the construction of large central factories, establishment of credit agencies in the colonies, a movement of concentration of land parallel with the constitution of a category of part-time agricultural workers, Schoelcher recommend finally a recourse to immigration of European farmers to the colonies. Engaged since his youth in the republican movement, a free mason, member of the society â€Å"Aide-toi, le ciel t’aidera†, Schoelcher was a regular contributor to La Rà ©forme. The first European abolitionist to visit Hati after independence, he alone recognized and markedly influenced all three phases of the abolitionist process in the French Caribbean colonies: the pre-abolitionist period, the juridical abolition, and long post-slavery period. His actions in 1848 as under Secretary of State for colonies in the Provisional Government–named by Franà §ois Aragoto this function–, his presidency of the commission for the abolition of slavery and the preparation, under his direction of the French decree abolishing slavery of April 27, 1848–which made slaves â€Å"newly freed† and â€Å"new  citizens†Ã¢â‚¬â€œgave birth to a republican political movement in Guadeloupe and Martinique, â€Å"Schoelcherism†. The â€Å"Schoelcherist† tendency, especially strong in Guadeloupe, received a majority of votes in legislative elections between 1848 and 1850 and after 1871. Closely tied to local free masons, the Schloecherist current sustained the appearance of a republican press in the French colonies during 1849. Schoelcher was the foremost French specialist on the Caribbean in general and on colonial questions in the 19th century. Exceptionally well informed by his political functions and by his membership on all the commissions which the Ministry of Marine and Colonies formed between 1848 and 1851 and after 1871, he fashioned a network of correspondents throughout the entire Caribbean, Great Britain, and the United States. In the National Assembly, Schoelcher sat on the extreme left. In 1849 he wrote his electors in La Và ©rità © aux ouvriers et aux cultivateurs de la Martinique, â€Å"Above all one is never pardoned for being called a ‘montagnard,’ a socialist. . . . [That is not] because I am one but rather I was a socialist that they so label me.† Schoelcher analyzed no less minutely the political effervescence experienced in the French Caribbean colonies. He published notably Le procà ¨s de Marie-Galante in 1850. Schoelcher and â€Å"schloelcherism† created in 1848 a myth, the myth of slavery, savior of the colonial population bound in servitude, defender of civil rights which recognized the decree of abolition of 1848. The myth of colonial assimilation, the principle of the inheritance of 1789, European colonists and colonial administrators have judged dangerously â€Å"revolutionary† since that period. The carrier of profound contradictions, the myth has been narrowly associated with the ambiguities of the French republican movement’s attitude toward colonial questions.