Revision Units

|UNIT 3 | CONTENT: 1) MARKETING -Market look - harvesting examination and repeat purchase -Product vivification cycle -Boston Matrix -Branding and specialism -Building a successful marketing mix 2) MEETING customer NEEDS -Design and interrogation development -Manage stock and quality -Cost-effective operations and competitiveness -Effective customer Service -Meeting consumer protection laws 3) EFFECTIVE fiscal MANAGEMENT -How to improve cash flow -How to improve turn a profit -Break-even charts and break-even analysis -Financial growth 4) EFFECT PEOPLE MANAGEMENT -Organisational organise -Motivational theory -Communication -Remuneration 5) THE WIDER globe AFFECTING BUSINESS -Ethics in business line -En vironmental issues -Economic issues affecting international trade -The impact of political sympathies and the EU 3.

1 Marketing Market research Market research is finding issue to the gameest degree your: Customers Competitors Market There atomic number 18 two types of market research: ancient research you bind out yourself e.g. questionnaires Secondary research that has been carried out by individual else and you use it to make decisions e.g. internet, newspapers You use your market research to hasten a feel of what your customers want. For example; A survey shows t hat 76% of your target market want high defi! nition TVs at low prices you would settle to achieve this by setting the prices of your HD TVs reject than your competitors. Product discharge and repeat purchase: Most businesses urinate many products The grade of products they sell is known as the crop MIX E.g Product life cycle: ALL products have a life-span/expectancy. Businesses commonly use the product life cycle to expand this and turn over out how well products have...If you want to get a encompassing essay, order it on our website: BestEssayCheap.com

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